Friday, June 09, 2006
I've been wondering what makes Rachael Ray so popular, I can come up with.....
Rachael Ray was not only named one of People Magazine's Most Beautiful People but also appears on Time Magazine's List of 100 People Who Shape Our World. (Oprah also appears on both lists.) Like Oprah, Rachael has her own magazine (recently launched), Everyday with Rachael Ray, chocked full of not only cooking tips but lifestyle and fashion advice. And coming this fall, Rachael Ray will host her own daytime talkshow, developed by (you guessed it) Oprah Winfrey.
Who is this woman that has taken America by storm? Cooking purists may loathe her kitchen skills (or lack thereof) but personality goes a long way and that is one thing she is not short of.
Who is this woman that has taken America by storm? Cooking purists may loathe her kitchen skills (or lack thereof) but personality goes a long way and that is one thing she is not short of.
If we are truly lucky, perhaps Rachael's talkshow will be a success (good news for her fans), but she will step aside from her cooking duties (good news for her critics). Regardless, Rachael Ray has definite appeal to the masses and you can expect to see her around for a very long time.
She's who you would like to see hopping out of the SUV to pick up the kids. That's good comforting TV in regular America. It’s easy to dismiss Rachael as an amateur chef. She uses boxed ingredients, she hates specialty foods in recipes, her food often has silly nicknames, and she uses abbreviations like EVOO for extra-virgin olive oil. She giggles when she cooks and makes juvenile comments. What her critics don’t understand is that Rachael is entertaining and that’s what people want.
There are dozens of cooking shows on television. If people only wanted to know a recipe, they could buy a book. People love Rachael because of her engaging personality, her recipes fit the American lifestyle – cheap and easy, and most importantly, Rachael Ray is someone they can relate to.
She's who you would like to see hopping out of the SUV to pick up the kids. That's good comforting TV in regular America. It’s easy to dismiss Rachael as an amateur chef. She uses boxed ingredients, she hates specialty foods in recipes, her food often has silly nicknames, and she uses abbreviations like EVOO for extra-virgin olive oil. She giggles when she cooks and makes juvenile comments. What her critics don’t understand is that Rachael is entertaining and that’s what people want.
There are dozens of cooking shows on television. If people only wanted to know a recipe, they could buy a book. People love Rachael because of her engaging personality, her recipes fit the American lifestyle – cheap and easy, and most importantly, Rachael Ray is someone they can relate to.
